For large outdoor billboards, there is no better way to attract people's attention at a glance, so we need more characteristic production.
一：戶外廣告牌要有簡潔明了的特征
1： Outdoor billboards should have concise and clear features
其實這里也是我們的核心，簡潔性也是戶外廣告設計中的一個重要原則，整個畫面乃整個設施都應盡可能簡潔，設計時要別具匠心，始終堅持在少而精的原則下去冥思苦想，力圖給觀眾留有充分的想象余地。要知道消費者對廣告宣傳的注意值與畫面上信息量的多少成反比。畫面形象越繁雜，給觀眾的感覺越紊亂；畫面越單純，消費者的注意值也就越高。這正是簡潔性的有效作用。
In fact, this is also our core, and simplicity is also an important principle in outdoor advertising design. The whole picture and even the entire facility should be as simple as possible. When designing, we should always adhere to the principle of "less and better", thinking hard and trying to leave enough room for imagination for the audience. We should know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the picture image, the more disordered the audience's feeling; the more simple the picture, the higher the consumer's attention value. This is what simplicity does.
二：戶外廣告牌一定要有一定的獨特性
2： Outdoor billboards must have certain uniqueness
前面我們也說了戶外廣告的對象是動態中的行人，與樓宇電梯廣告相同，行人通過可視的廣告形象來接受商品信息，所以戶外廣告設計要統盤考慮距離、視角、環境三個因素。在空曠的大廣場和馬路的人行道上，受眾在10米以外的距離，看高于頭部5米的物體比較方便。所以說，設計的初步要根據距離、視角、環境三因素來確定廣告的位置、大小。常見的戶外廣告一般為長方形、方形，我們在設計時要根據具體環境而定，使戶外廣告外形與背景協調，產生視覺美感。形狀不必強求統一，可以多樣化，大小也應根據實際空間的大小與環境情況而定。如意大利的路牌不是很大，與其古老的街道相統一，十分協調。戶外廣告要著重創造良好的注視效果，因為廣告成功的基礎來自注視的接觸效果。
We have also said that the object of outdoor advertising is dynamic pedestrians, the same as building elevator advertising, pedestrians accept commodity information through visual advertising image, so outdoor advertising design should consider three factors: distance, perspective and environment. In the open square and the sidewalk on the road, it is convenient for the audience to see objects 5 meters higher than the head at a distance of 10 meters. Therefore, the initial design should be based on distance, perspective and environment to determine the location and size of advertising. The common outdoor advertisements are usually rectangular and square. We should design them according to the specific environment, so that the appearance of outdoor advertisements is in harmony with the background and produce visual beauty. The shape does not need to be unified, but can be diversified. The size should also be determined according to the actual space size and environmental conditions. For example, the signboards in Italy are not very big, and they are in harmony with their ancient streets. Outdoor advertising should focus on creating good fixation effect, because the success of advertising depends on the contact effect of gaze.
三：戶外廣告在設計方面需要一定的亮點，吸引人的眼球
3： Outdoor advertising in the design needs a certain bright spot to attract people's attention
戶外廣告牌的受眾群體大部分都是流動著的行人或者車輛，那么在設計中就要考慮到受眾經過廣告的位置、時間。如果戶外廣告牌是繁瑣的畫面，行人是不愿意接受的，只有出奇制勝、具有感染性的簡潔的畫面和揭示性的形式引起行人注意，才能吸引受眾觀看廣告。所以戶外廣告設計要注重提示性，圖文并茂，以圖像為導像，文字為輔助，使用文字要簡單明快切忌冗長，不然客戶是不會看你的廣告牌的。
Most of the audience groups of outdoor billboards are flowing pedestrians or vehicles, so the location and time of the audience passing through the advertisement should be considered in the design. If the outdoor billboard is a tedious picture, pedestrians are not willing to accept it. Only by winning by surprise, infectious and concise pictures and revealing forms attract the attention of pedestrians, can the audience be attracted to watch the advertisement. Therefore, outdoor advertising design should pay attention to the suggestiveness, pictures and text, with the image as the guide, the text as the auxiliary, the use of text should be simple and clear, avoid lengthy, otherwise customers will not see your billboard.
戶外廣告牌應該是簡明表述了想要傳達的內容，并且能夠不使人忽略，所以制作廣告牌不僅需要不浮夸，不小氣。
Outdoor billboard should be a concise expression of the content to convey, and can not be ignored, so the production of billboards not only need not boast, not stingy.
