Outdoor advertisements constitute the image of a city and also reflect the culture of a city. The unique, exquisite and pleasant outdoor advertisements reflect the economic capacity and development speed of the city, and make the city present a sense of generation, fashion and city. If the outdoor advertisements are disorderly and multifarious, do not coordinate with the city's streetscape, and do not coordinate with the city's appearance, it will damage the city's image.

　　在一些街道或路段，我們經常會看到一些粗制濫造、設置不合理、無序的戶外廣告，其產權單位的管理，導致戶外廣告長期無人看管和損壞。一些高層建筑的墻體廣告多而粗糙雜亂，有的墻面上矗立的各種大小廣告牌大50多塊，有的是未經審批，以租賃的形式安裝。有些廣告牌在安裝和使用多年后，會出現不同程度的銹蝕、腐蝕、結構不平衡等危險情況，存在隱患。

　　In some streets or road sections, we often see some rough, unreasonable and disordered outdoor advertisements. The management of their property right units leads to the long-term neglect and damage of outdoor advertisements. The wall advertisements of some high-rise buildings are many and rough and disorderly. Some of the large and small billboards standing on the wall are more than 50 pieces, and some of them are installed in the form of leasing without approval. After many years of installation and use, some billboards will have different degrees of corrosion, corrosion, structural imbalance and other dangerous situations, there are hidden dangers.

　　一些小街巷會在夜間出現大量的LED小廣告，閃爍著刺眼的燈光，其中不少是“洗頭房”、“性用品”等，造成視覺污染，給城市美化帶來了負面影響。

　　A large number of small LED advertisements will appear in some streets at night, flashing dazzling lights, many of which are "shampoo rooms", "sex products", etc., causing visual pollution, which has a negative impact on urban beautification.

　　業內人士提出,使戶外廣告安裝符合要求的和諧和美麗的城市街景,有關部門應該使戶外廣告的技術標準標準,包括廣告的高度、形式、造型、色彩、燈光等,技術標準的要求。城市規劃在城市建設和城市改造,戶外廣告設計規劃,包括位置設置什么樣的廣告,它的位置應該限制的數量多少的廣告牌,等,和相應的規定生產的戶外廣告材料,以免將來廣告牌制作粗糙,質量較差,容易損傷,影響市容。總之，通過規劃，戶外廣告應該融入城市景觀，成為城市功能的一部分。同時，規范戶外廣告設施的安裝，落實戶外廣告驗收和檢查制度。

　　Industry insiders proposed that to make the installation of outdoor advertising meet the requirements of harmonious and beautiful urban street view, the relevant departments should make the technical standards of outdoor advertising, including the height, form, shape, color, lighting and other technical standards. Urban planning in urban construction and urban reconstruction, outdoor advertising design planning, including the location of what kind of advertising, its location should be limited to the number of billboards, etc., and the corresponding provisions of the production of outdoor advertising materials, so as to avoid the future billboard production rough, poor quality, easy to damage, affect the city appearance. In short, through planning, outdoor advertising should be integrated into the urban landscape and become a part of the urban function. At the same time, standardize the safety installation of outdoor advertising facilities, and implement the outdoor advertising acceptance and safety inspection system.

　　我們也希望城市地區能夠適當增加公益廣告的比重。公益廣告是展示城市形象、宣傳城市文化的良好載體。它可以成為城市一道美麗的風景線。因此，在一些重要區域或窗口區域應增加一些城市公益廣告。

　　We also hope that urban areas can appropriately increase the proportion of public service advertisements. Public service advertisement is a good carrier to display the city image and promote the city culture. It can become a beautiful landscape of the city. Therefore, some urban public service advertisements should be added in some important areas or window areas.

　　城市的規范化和更新還需要bb0和群眾的共同努力!為品質生活，共創美好明天!

　　The standardization and renewal of the city still need the joint efforts of bb0 and the masses! For the quality of life, create a better tomorrow!