As a common advertising carrier, logo is widely used by businesses in all walks of life. At the same time, the manufacturing materials of signs and signs are also rich and diverse. So, when the advertising company is manufacturing the sign, how to choose the sign material? Next, Jinan logo and sign production company will tell you something that advertising companies should pay attention to when choosing materials.
1、視覺表現準則
1、 Visual performance criteria
標識設計目的是為了視覺傳達與信息傳播，所以選材上要思索視覺效果及表現理念。例如要表現傳統文化和自然憨厚的作風，就要思索用木料、石材等一些容易表現作風的材料；要表現個性新穎、共同，能夠考慮用亞克力板、玻璃鋼、PVC板、陽光板、弗龍板等。
The purpose of logo design is for visual communication and information dissemination, so the selection of materials should first consider the visual effect and performance concept. For example, in order to express the traditional culture and natural simple and honest style, we need to think about using wood, stone and other materials that are easy to express the style; in order to express the new and common personality, we need to consider using acrylic board, fiberglass, PVC board, sunshine board, Dragon board and so on.
2、施工構造的合理性
2. Rationality of construction structure
在視覺效果思索完后施工構造就顯得尤為重要。有些材料視覺效果很好，卻很難加工施行，構造復雜，材料性能比擬含糊，這類材料建議不要使用。在不能肯定其構造能否合理，能否能接受外界壓力的狀況下，堅決不能施工，以免留下平安隱患和后續維修的費事。
After the visual effect is considered, the construction structure is particularly important. Some materials have good visual effect, but it is difficult to process and implement. The structure is complex, and the material performance is relatively vague. It is not recommended to use such materials. Under the condition of not sure whether its structure is reasonable and can accept the external pressure, it is absolutely not allowed to construct, so as to avoid the hidden danger of safety and the trouble of subsequent maintenance.
3、使用期限的思索
3. Thinking about service life
依據不同客戶的需求，有些標識只是在某一較短的時間段運用，有些卻要長期使用，這時就需考慮標識的壽命。暫時性標識由于壽命時間短，普通材料根本都能滿足，只需考量視覺效果和運用本錢就能夠。長期性標識選材時就要留意使用的壽命，選材不當不只會對客戶形成損失，也對以后的售后維修帶來費事。
According to the needs of different customers, some logos are only used in a short period of time, while some logos need to be used for a long time, so the life of logos should be considered. Due to the short service life of temporary signs, ordinary materials can meet the requirements. Only considering the visual effect and using cost can we. Long term identification material selection should pay attention to the service life. Improper material selection will not only cause loss to customers, but also cause trouble for future after-sales maintenance.
4、應用場地的選擇
4. Selection of application site
標識的應用場地依據建筑環境分為室內和戶外兩種。由于在戶外應用時要禁受太陽光映照，還有風吹雨淋，在設計時要充分考慮選材和工藝。其次，不同的天文位置會有不同的氣候特性，濕度、降水量、溫差、氣壓等都是影響標識正常使用的要素，在設計制作時也要謹慎思索。
According to the building environment, the application site of signs can be divided into indoor and outdoor. Due to the fact that it is forbidden to be exposed to the sun when it is used outdoors, as well as the wind and rain, the material selection and technology shall be fully considered in the design. Secondly, different astronomical positions will have different climatic characteristics. Humidity, precipitation, temperature difference, air pressure and other factors are all factors affecting the normal use of the logo, which should be carefully considered in the design and production.
5、應用和效勞維修的本錢
5. Cost of application and service maintenance
高品質的設計計劃有很強的執行力，其顯著的特性就是要站在客戶的立場上思索問題。廣告公司不能一味追求視覺效果的滿足，而無視客戶經濟上的接受力，招致設計計劃不能被采用施行。在思索客戶需求的同時，也要思索為我們的售后部門減壓，如讓其頻繁維修，或維修本錢過高，那么關于我們廣告公司也是失敗的。
High quality design plan has a strong executive force, its remarkable characteristic is to stand on the customer's position to think about the problem. Advertising companies can not blindly pursue the satisfaction of visual effects, but ignore the economic acceptance of customers, resulting in the design plan can not be adopted and implemented. While thinking about the needs of customers, we should also think about reducing the pressure for our after-sales department. If we make them maintain frequently or the maintenance cost is too high, then our advertising company also fails.
以上便是廣告公司在資料選擇時，要求注意的一些事項，您都理解了嗎？濟南標識標牌制作公司在選擇標識標牌材料時，只要將視覺表現、施工構造的合理性、使用期限、應用場地以及運用維修本錢都思索在內，停止綜合權衡，才能制作出讓客戶稱心的標識標牌！
The above are some matters that advertising companies need to pay attention to when selecting materials. Do you understand them? Jinan sign production company in the selection of sign materials, as long as the visual performance, the rationality of the construction structure, the use period, the application site and the use of maintenance costs are considered, stop the comprehensive trade-off, in order to make the customer satisfactory sign!
