招牌是可以用直白的手法，告訴人們你是賣什么的，也可用曖昧的手法，叫人看不明白，反而會進(jìn)來。
Signboards can be used to tell people what you are selling, or you can use ambiguous techniques to make people not understand, but will come in.
平面構(gòu)成、圓雕、浮雕、對比、協(xié)調(diào)，在于與眾不同。店面裝修設(shè)計(jì)手段就是滿足上述要求，用色彩、燈光、造型、來體現(xiàn)出的創(chuàng)意設(shè)計(jì)。材料的運(yùn)用沒有成法，不在于使用豪華的材料，傳統(tǒng)的材料一樣可以出彩。
Plane composition, sculpture, relief, contrast, coordination, lies in the difference. Store decoration design means to meet the above requirements, with color, lighting, modeling, to reflect the creative design. There is no way to use materials. It is not the use of luxury materials. Traditional materials can be brilliant as well.
如今和之前不一樣了，店鋪比較的小，不用掛招牌人們都能夠知道你的店鋪的狀況，如今店鋪眾多，每個(gè)行業(yè)的競爭壓力也很大，而門頭招牌就是參與競爭的一個(gè)實(shí)力的體現(xiàn)，所以每家店鋪門頭的種類樣式各不相同，各有各的特點(diǎn)，但是整體來說，店鋪門頭的主要作用是吸引客戶進(jìn)來光顧。店鋪門頭招牌做的好不好，也會間接的影響您的生意。人們常說招牌是店鋪的臉面這點(diǎn)一點(diǎn)也沒有錯，是非常的有道理的。
Now it's different from before. The shops are relatively small, and people can know the situation of your shop without signboards. Nowadays, there are many shops, and the competitive pressure of each industry is also great. The front door signs are the embodiment of the strength of participating in the competition. Therefore, the types and styles of each shop's front door are different, and each has its own characteristics. However, on the whole, the main features of the shop front are as follows The function is to attract customers to come in. Shop signboards do well, will also indirectly affect your business. People often say that the signboard is the face of the shop, which is not wrong at all, it is very reasonable.
店面門頭招牌設(shè)計(jì)的原則應(yīng)該是簡潔、突出。可用亞克力吸塑燈箱，里面是led燈，麥當(dāng)勞的也是屬于這類的.背板如果是夜間發(fā)光也應(yīng)該是亞克力吸塑，若不發(fā)光一般就是鋁扣板LOGO的。其他的常見的比如水晶字造型(背光)，比如PVC字造型(背軟管/霓虹燈槽)，比如槽形發(fā)光字，比如霓虹燈字，或者少見的玻璃鋼造型，防腐木雕塑，還有老式的木雕刻(現(xiàn)在工藝上有時(shí)會將字鏤空加水晶字打光，多用于茶樓等中式店面)不銹鋼蝕字，銅牌。店外觀設(shè)計(jì)應(yīng)遵循的原則是表里如一。和諧統(tǒng)一。
The principle of store front sign design should be simple and prominent. Acrylic Blister light box can be used, inside is led light, McDonald's is also of this kind. If the back panel is luminous at night, it should be acrylic blister, if not, it is generally aluminum gusset logo. The other common ones are crystal characters (backlight), such as PVC characters (back hose / neon lamp slot), such as channel shaped luminous characters, such as neon characters, or rare glass fiber reinforced plastic modeling, anticorrosive wood sculpture, and old-fashioned wood carving (now sometimes the characters are hollowed out and polished with crystal characters, which are mostly used in teahouses and other Chinese stores), stainless steel etched characters and bronze plates. Store appearance design should follow the principle that the appearance is the same as the inside. Harmony and unity.
在大街上，人們一眼看到的往往不是店鋪內(nèi)的商品，而是門頭的那塊招牌，當(dāng)然招牌的種類也是有很多，比如樹脂發(fā)光字招牌等等，有招牌就能秒懂店鋪內(nèi)的商品的一些信息，當(dāng)然招牌的好壞也會直接影響到消費(fèi)者要不要進(jìn)去的欲望，店鋪門頭的裝修要和店內(nèi)陳列的產(chǎn)品相符合，否則會降低客戶對店面的感覺，反而會覺得店鋪并沒有什么檔次了。
In the street, what people see at a glance is not the goods in the shop, but the signboard at the front of the door. Of course, there are many kinds of signboards, such as resin luminous signboards, etc. if there are signboards, you can understand some information about the goods in the store. Of course, the quality of the signboards will directly affect the desire of consumers to enter. The decoration of the shop front and the display in the shop should be carried out Otherwise, it will reduce the customer's sense of the store, but will feel that the store is not of any grade.
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