可以說廣告業(yè)和噴繪業(yè)兩者的發(fā)展密不可分,隨著廣告主要求的提高促使廣告手段不斷出現(xiàn),從而推動了寫真噴繪市場的革新和發(fā)展,隨著廣告業(yè)尤其是戶外廣告的持續(xù)繁榮,噴繪市場發(fā)展前景被普遍看好。
It can be said that the development of the advertising industry and spray painting industry are inseparable. With the improvement of the requirements of advertisers, advertising means continue to appear, which promotes the innovation and development of the photo spray painting market. With the continuous prosperity of the advertising industry, especially outdoor advertising, the development prospect of the spray painting market is generally optimistic.
在噴繪技術(shù)出現(xiàn)前,戶外廣告在廣告業(yè)所占的比例是微乎其微的,一直被排斥在影視、廣播、報刊、雜志等媒體以外。由于制作手段的原始、從業(yè)人員的素質(zhì)偏低,性不強(qiáng),廣告的效果連廣告主的基本要求都達(dá)不到,更不要說滿足美化城市環(huán)境的需要了,戶外廣告的發(fā)展停滯不前。
Before the emergence of spray painting technology, outdoor advertising accounted for a very small proportion in the advertising industry, and has been excluded from film and television, radio, newspapers, magazines and other media. Due to the original means of production, the low quality of employees, and the lack of professionalism, the effect of advertising can not even meet the basic requirements of advertisers, let alone meet the needs of beautifying the urban environment, the development of outdoor advertising is stagnant.
隨著噴繪設(shè)備、耗材增多,導(dǎo)致噴繪大幅下調(diào)。低廉的,高品質(zhì)的畫面,大大刺激了廣大客戶的需求;而量的增加,又使廣告制作商信心大增,購買的設(shè)備越來越多。這一切顯示著:噴繪業(yè)的春天來了。
With the increase of inkjet equipment and consumables, the price of inkjet painting has been greatly reduced. The low price and high-quality pictures have greatly stimulated the demand of customers, and the increase in the quantity has greatly increased the confidence of advertising manufacturers, and more and more equipment have been purchased. All this shows: the spring of spray painting industry is coming.
如今電腦噴繪制作已替代單純的手工繪制,噴繪之所以深得業(yè)內(nèi)人士的寵愛,原因有三:
Nowadays, computer ink-jet painting has replaced the simple manual painting. The reasons why ink-jet painting is deeply loved by the industry are as follows:


其一、操作簡單,可控性強(qiáng),制作周期短;
First, the operation is simple, controllable and the production cycle is short;
其二、安裝、攜帶方便;
Second, it is easy to install and carry;
其三、質(zhì)量好且低廉,效果生動逼真。
Third, good quality and low price, vivid effect.
以上三大優(yōu)點(diǎn),使越來越多的客戶愿意采用噴繪作為戶外、戶內(nèi)廣告的制作手段,刺激市場需求,已有噴繪設(shè)備的公司不滿足一兩太噴繪機(jī)的配置,從而購買更多的設(shè)備,加大產(chǎn)量、降低成本,成為眾多噴繪公司的頭等大事。而沒有大型噴繪設(shè)備的中小城市也被廣大的市場所吸引,購買設(shè)備每年少以30%的速度遞增,預(yù)計在年底,各種機(jī)型的銷售量應(yīng)該接近1萬臺。噴繪應(yīng)用范圍也越來越廣泛,如在裝飾畫、效果圖、防真畫方面的應(yīng)用和推廣。雖然泡沫字、銅字、鋅鐵字的單一性,噴繪設(shè)備、耗材的銷售具有巨大的潛力。
The above three advantages make more and more customers willing to use spray painting as the production means of outdoor and indoor advertising to stimulate market demand. Companies with existing spray painting equipment do not meet the configuration of one or two too many spray painting machines, so they buy more equipment, increase production and reduce costs, which has become the top priority of many spray painting companies. Small and medium-sized cities without large-scale inkjet equipment are also attracted by the vast market. The purchase of equipment increases at least 30% every year. It is estimated that the sales volume of various types of machines should be close to 10000 at the end of the year. Spray painting is more and more widely used, such as decorative painting, renderings, anti real painting application and promotion. Although the word "bubble", "copper" and "zinc iron" are single, sales of inkjet equipment and consumables have great potential.
未來廣告噴繪市場的競爭是產(chǎn)品質(zhì)量和配套服務(wù)的競爭,產(chǎn)品質(zhì)量依賴于的設(shè)備和技術(shù),配套服務(wù)有賴于客戶服務(wù)流程的完善,兩者缺一不可。只要把握好以上兩點(diǎn),才有可能在未來的廣告噴繪市場擁有一席之地,取得長遠(yuǎn)發(fā)展。
In the future, the competition in the advertising spray painting market is the competition of product quality and supporting services. Product quality depends on advanced equipment and technology, and supporting services depend on the improvement of customer service process. As long as we grasp the above two points, we can have a place in the future advertising inkjet market and achieve long-term development.




