As the most common advertising carrier, logo is widely used by businesses in all walks of life. At the same time, the production materials of signs are also rich and diverse. So, when the advertising company is making the sign, how to choose the sign material? Next, Jinan advertising production company will introduce some matters that should be paid attention to when the advertising company selects materials.
1、視覺表現原則
1. Principles of visual expression
標識設計 終目的是為了視覺傳達與信息傳播，所以選材上要考慮視覺效果及表現理念。例如要表現傳統文化和自然淳樸的風格，就要考慮用木料、石材等一些容易表現風格的材料；要表現個性新穎、獨特，可以考慮用亞克力板、玻璃鋼、PVC板、陽光板、弗龍板等。
The ultimate purpose of logo design is for visual communication and information dissemination, so the selection of materials should first consider the visual effect and performance concept. For example, to express the traditional culture and natural and simple style, we need to consider using wood, stone and other materials that are easy to express the style; to express the novel and unique personality, we can consider using acrylic board, fiberglass, PVC board, sunshine board, dragon board and so on.
2、施工結構的合理性
2. Rationality of construction structure
在視覺效果考慮完后施工結構就顯得尤為重要。有些材料視覺效果很好，卻很難加工實施，結構復雜，材料性能比較模糊，這類材料建議不要使用。在不能確定其結構是否合理，是否能承受外界壓力的情況下，堅決不能施工，以免留下隱患和后續維修的麻煩。
After the visual effect is considered, the construction structure is particularly important. Some materials have good visual effect, but it is difficult to process and implement. The structure is complex, and the material performance is fuzzy. It is not recommended to use such materials. Under the condition that it is not sure whether its structure is reasonable or whether it can bear the external pressure, it is absolutely not allowed to construct, so as to avoid the trouble of potential safety hazard and subsequent maintenance.
3、使用期限的考慮
3. Consideration of service life
根據不同客戶的需求，有些標識只是在某一較短的時間段使用，有些卻要長期使用，這時就需考慮標識的壽命。臨時性標識由于使用時間短，普通材料基本都能滿足，只要充分考慮視覺效果和使用成本就可以。長期性標識選材時就要注意使用的壽命，選材不當不僅會對客戶造成損失，也對以后的售后維修帶來麻煩。
According to the needs of different customers, some signs are only used in a short period of time, while others need to be used for a long time. Therefore, the service life of the signs should be considered. Due to the short use time of temporary signs, ordinary materials can basically meet the requirements, as long as the visual effect and use cost are fully considered. Long term identification material selection should pay attention to the service life. Improper material selection will not only cause loss to customers, but also cause trouble for future after-sales maintenance.
4、使用場地的選擇
4. Selection of use site
標識的使用場地根據建筑環境分為室內和戶外兩種。由于在戶外使用時要經受太陽光照射，還有風吹雨淋，在設計時要充分考慮選材和工藝。其次，不同的地理位置會有不同的氣候特點，濕度、降水量、溫差、氣壓等都是影響標識正常使用的因素，在設計制作時也要慎重考慮。
According to the building environment, the use site of the sign can be divided into indoor and outdoor. Due to the sunlight, wind and rain, the material selection and technology should be fully considered in the design. Secondly, different geographical locations will have different climatic characteristics. Humidity, precipitation, temperature difference, air pressure, etc. are all factors affecting the normal use of the logo, which should be carefully considered in the design and production.
5、使用和服務維修的成本
5. Cost of use and service repair
的設計方案有很強的執行力，其顯著的特點就是要站在客戶的立場上考慮問題。廣告公司不能一味追求視覺效果的滿足，而忽視客戶經濟上的承受力，導致設計方案不能被采納實施。在考慮客戶需求的同時，也要考慮為我們的售后部門減壓，如讓其頻繁維修，或維修成本過高，那么對于我們廣告公司也是失敗的。
Excellent design has strong executive power, and its remarkable characteristic is to consider problems from the standpoint of customers. Advertising companies can not blindly pursue the satisfaction of visual effects, but ignore the economic endurance of customers, resulting in the design scheme can not be adopted and implemented. When considering the needs of customers, we should also consider reducing the pressure for our after-sales department. If we make frequent maintenance, or the maintenance cost is too high, then it is also a failure for our advertising company.
以上便是廣告公司在材料選擇時，需要注意的一些事項，您都了解了嗎？廣告公司在選擇標識標牌材料時，只有將視覺表現、施工結構的合理性、使用期限、使用場地以及使用維修成本都考慮在內，進行綜合衡量，才能制造出讓客戶滿意的標識標牌！想要了解更多歡迎點擊濟南標識標牌制作公司https://www.m.tb10.cn網站。
The above are some matters that advertising companies should pay attention to when choosing materials. Do you understand them? When the advertising company chooses the sign material, only when the visual performance, the rationality of the construction structure, the service life, the use site and the use and maintenance cost are taken into account, and the comprehensive measurement is carried out, can the sign and signboard that gives the customer satisfaction be manufactured! To learn more, please click Jinan advertising production company https://www.m.tb10.cn Official website.
