In recent years, many advertisements such as LED have emerged, and outdoor advertising has more development prospects and market potential. For example, vertical advertising has irreplaceable advantages with many outdoor advertisements. First, it can be used at night. Secondly, geometric technology can grow geometrically. In addition, in recent years, ultra-thin light boxes appear, which can be used on walls or in supermarkets and stores, Let's learn about the advantages of these large outdoor billboards!
在戶外廣告畫面的設計和制作方面，為追求真實感和藝術性，多采用照相噴繪或彩色噴墨印刷;也有在特殊紙張、塑料薄板(膜)、戶外布上以絲網印刷的方式來制作戶外畫面，并依據其復制成本、耐候性等要求來選擇制作方法和材料。本文就戶外廣告的特點、主要構成材料及圖案制作工藝方法等，下面，小編來談談其制作技術的應用。
In the design and production of outdoor advertising images, in order to pursue authenticity and artistry, photo-jet painting or color ink-jet printing is often used; there are also screen printing on special paper, plastic sheet (film) and outdoor cloth to make outdoor images, and the production methods and materials are selected according to the requirements of reproduction cost and weather resistance. In this paper, the characteristics of outdoor advertising, the main composition of materials and pattern production process, etc., the following, small to talk about the application of its production technology.
1、畫面大
1. Big picture
眾多的平面廣告媒體都供室內或小范圍傳達，幅面較小。而戶外廣告通過門頭、布告(宣傳)欄、立桿戶外畫的形式展示廣告內容。比其他平面廣告插圖大、字體也大，十分引人注目。
Many print advertising media are for indoor or small-scale communication, with a small format. The outdoor advertisements display the contents of the advertisements in the form of the front door, the bulletin board (propaganda) and the pole erected outdoor paintings. Compared with other print ads, the illustrations are larger and the font is also larger, which is very eye-catching.
2、遠視強
2. Hyperopia
戶外戶外廣告的功能，是通過自然光(白天)、輔助光(夜晚)兩種形式，向戶外的人們、遠距離的人們傳達信息。廣告作品的遠視效果強烈，極利于現代社會的快節奏、率、來去匆忙的人們在遠距離刻意關注。
The function of outdoor advertising is to convey information to outdoor people and distant people through natural light (day) and auxiliary light (night). The far-sighted effect of advertising works is very strong, which is very conducive to the fast-paced, efficient and hurried people in modern society.
3、內容廣
3. Wide content
在公共類的交通、運輸、、福利、儲蓄、保險、納稅等方面;在商業類的產品、企業、旅游、服務等方面;在文教內的文化、教育、藝術等方面，均能廣泛地發揮作用。
It can play a wide range of functions in public transportation, transportation, safety, welfare, savings, insurance, tax payment, etc.; in commercial products, enterprises, tourism and services; in culture, education, art and other aspects of culture and education.
4、兼具性
4. Duality
展示的形式多種，具有文字和色彩兼備功能，從產品商標、品名、實物照片、色彩、企業意圖到文化、經濟、風俗、信仰、觀念無所不包含。通過構思和獨特創意，緊緊抓住誘導消費者購買欲這一“環”，以視覺傳達的異質性，去達到廣告目的。
There are many forms of display, with both text and color functions, including product trademarks, product names, physical photos, colors, corporate intentions, culture, economy, customs, beliefs, and concepts. Through conception and unique creativity, we should firmly grasp the "ring" of inducing consumers' desire to buy, and achieve the purpose of advertising with the heterogeneity of visual communication.
5、固定性和復雜性
5. Fixity and complexity
戶外廣告無論是采用何種形式，都有其在一定范圍、位置固定的要求。由于作為半展示裝置，其基本結構較其它廣告形式復雜。包括框架、復面材料、圖案印刷層、防風、防雨雪構造，以及夜晚作為照明的打光設施，使得其單件復制成本高于其它類型廣告。
No matter what form of outdoor advertisement is adopted, it has its requirements of fixed position and certain range. As a semi permanent display device, its basic structure is more complex than other forms of advertising. Including frame, overlay material, pattern printing layer, wind proof, snow proof structure, and lighting facilities as lighting at night, making the cost of single copy higher than other types of advertising.
戶外廣告牌制作又名“戶外海報”或“夜明宣傳畫”。用于戶外的戶外廣告，其應用場所分布于道路、街道兩旁，以及影(劇)院、展覽(銷)會、商業鬧市區、車站、機場、碼頭、公園等公共場所。國外稱之為“半”街頭藝術。
The production of outdoor billboards is also known as "outdoor posters" or "night lighting posters". For outdoor advertising, its application places are distributed on both sides of roads and streets, as well as public places such as movie (Drama) theaters, exhibition (Sales) fairs, commercial downtown areas, stations, airports, wharves, parks, etc. It is called "semi permanent" street art in foreign countries.
社會的不斷發展促進廣告制作如雨后春筍般出現，而作為大型戶外廣告牌制作更是應用透射稿印刷和輔助光技術，使得白天還是在晚上，都能起到吸引路人的關注目光，增強展示的逼真效果，以達到宣傳廣告的效果，深得人們的喜愛。
The continuous development of society promotes the emergence of advertising production, and as a large-scale outdoor billboard production is the application of transmission printing and auxiliary light technology, so that during the day or at night, can play to attract the attention of passers-by, enhance the lifelike effect of the display, to achieve the effect of advertising, loved by people.
