1. Matching level of advertising space radiation source group and overall target group
許多的廣告主在挑選新聞媒體的那時候單純性的僅僅看客流量大，總流量大代表將會看到此廣告詞的人越大，那麼是不是見到廣告詞的人滿為患，廣告效應越多好呢？要是見到廣告詞群體中你的總體目標群體占有率少之又少，那麼這種廣告詞的奢侈浪費不得而知。挑選廣告位要考量廣告牌所遮蓋的群體中總體目標群體占有率尺寸。
When many advertisers choose news media, they simply rely on the large number of visitors. The larger the total traffic, the more people will see the advertisement. Then is it possible to see that the number of people is overcrowded and the advertising effect is better? If you see that your overall target group share is very small, then the luxury and waste of advertising words is unknown. To select advertising space, we should consider the size of the overall target group in the group covered by the billboard.
貴州戶外廣告牌
Guizhou outdoor billboard
2、所在位置挑選
2. Location selection
剖析總體目標群體的衣食住行運動軌跡有哪些的關聯性，隨后在這種運動軌跡上選擇廣告位。
This paper analyzes the relevance of the general target group's movement track of clothing, food, housing and transportation, and then selects the advertising space on the trajectory.
3、廣告牌空間感甄選
3. Selection of space sense of billboard
廣告牌自身的尺寸、樣子，廣告牌位的高矮、近遠，光源明暗交界線，音箱情況等都是立即危害到大家的對廣告牌的認知，深化危害著大家對廣告詞內容的認知度。戶外廣告牌關鍵的是要把握住群體的一瞬間視野，讓群體盡量的關心到廣告詞，因此針對廣告牌自身的情況要盡量詳盡的知道。
The size and appearance of the billboard itself, the height and distance of the billboard, the light and dark boundary of the light source, and the situation of the speaker are all immediately harmful to everyone's cognition of the billboard and deepening the awareness of the content of the advertisement words. Therefore, the most important thing to know about the advertising board is to know the advertising group's situation as much as possible.
4、廣告牌服務供應商
4. Billboard service provider
總數廣告牌遍布在各省許許多多新聞媒體主手里，廣告詞是不是準時上刊，是不是上夠限期，是不是維護保養，界面是不是符合規定，推廣反饋機制等等等等，都必須新聞媒體主有極強的服務項目工作能力與責任意識。挑選綜合性工作能力強的推廣服務提供商也很關鍵。
The total number of billboards are in the hands of many news media owners in China's provinces. Whether the advertising words are published on time, whether they are up to the time limit, whether they are maintained, whether the interface is in line with the regulations, and the promotion and feedback mechanism, etc., all of which require the news media owners to have a strong service project working ability and sense of responsibility. It is also crucial to select the extension service providers with comprehensive working ability.
