When we don't know enough about an industry, we will always deal with some problems in a preconceived and one-sided way, so inevitably there will be some deviations, and the results are often not very satisfactory. Today Xiaobian will share several common landmarks about the design and production of signboards.
一：認(rèn)為標(biāo)識標(biāo)牌設(shè)計是以設(shè)計師為主 導(dǎo)
1： It is considered that the design of signs is dominated by designers
標(biāo)識設(shè)計師確實是標(biāo)識項目設(shè)計的重要之人，但是這并不代表標(biāo)識設(shè)計師就可以決策一切，我們對標(biāo)識設(shè)計師的角色和地位認(rèn)知存在嚴(yán)重的誤解。標(biāo)識設(shè)計師并不是主角，他們只是實現(xiàn)客戶需求和利益訴求的一個途徑，一種手段，標(biāo)識標(biāo)牌設(shè)計不是憑借設(shè)計師的主觀意愿設(shè)計的，它是在對項目和客戶需求具有深刻透徹了解的基礎(chǔ)上進(jìn)行的有目的和有意圖的設(shè)計發(fā)揮，這種設(shè)計并不是漫無目的隨意勾勒的，可以說是有局限性的，項目自身的特殊性和客戶的具體需求就是限制設(shè)計師發(fā)揮的條條條框框，正是有了這些限制，標(biāo)識設(shè)計才是真正契合項目風(fēng)格特點以及讓客戶滿意的作品。
Logo designer is indeed an important person in logo project design, but it does not mean that logo designer can make decisions. We have a serious misunderstanding about the role and status of logo designer. Logo designer is not the protagonist, they are just a way to achieve customer needs and interests, a means, logo design is not based on the designer's subjective will design, it is in the project and customer needs have a deep and thorough understanding of the basis of purposeful and intentional design play, this design is not aimless random outline, can be used In other words, there are limitations. The particularity of the project itself and the specific needs of the customers are the restrictions on the designers. With these restrictions, the logo design is the work that really fits the style and characteristics of the project and satisfies the customers.
二：盲目追求美觀性
2： Pursuing beauty blindly
對于這一點我們更應(yīng)該明確，標(biāo)識的美觀性永遠(yuǎn)要小于其功用性，其功用性的地位是不容挑釁和撼動的。很多人把標(biāo)識當(dāng)作了形象工程和面子工程，把美觀性放在了首要位置，雖然隨著時代的發(fā)展，人們的審美水平和審美趣味得到了很大的提升，但是這種盲目追求標(biāo)識美觀性的做法到只能是顧此失彼、南轅北轍，用了花里胡哨的藝術(shù)設(shè)計卻失去了標(biāo)識標(biāo)牌開始的初衷和作用。
For this point, we should make it clear that the beauty of logo is always less than its function, and its function status can not be challenged and shaken. Many people regard logo as image project and face project, and put aesthetics in the first place. Although with the development of the times, people's aesthetic level and aesthetic taste have been greatly improved, this blind pursuit of logo aesthetics can only take this into account and lose the other, and go in the opposite direction. The fancy art design has lost the original intention of logo And function.
三：片面地看標(biāo)識標(biāo)牌設(shè)計
3： One sided view of logo design
標(biāo)識標(biāo)牌的設(shè)計制作及安裝是貫通始終的，我們應(yīng)該把各個流程當(dāng)作一個有機(jī)的整體和系統(tǒng)去看，而不是割裂地單單著眼于標(biāo)識設(shè)計。標(biāo)識設(shè)計的定稿決定了標(biāo)識標(biāo)牌的具體制作工序以及后期安裝的難易程度，我們不能不結(jié)合實際，不顧一切的設(shè)計出了難以開展制作安裝工程的方案。既然各個流程都是難分彼此的，我們就要有一種全局意識和整體意識，避免標(biāo)識設(shè)計的片面化，提高標(biāo)識設(shè)計的執(zhí)行力。
The design, production and installation of signs are all through. We should take each process as an organic whole and system instead of focusing on the sign design separately. The final draft of the logo design determines the specific production process of the logo and the difficulty of the later installation. We have to combine with the reality and design the scheme that is difficult to carry out the production and installation project regardless of everything. Since each process is difficult to separate from each other, we need to have a sense of the overall situation and the overall consciousness to avoid the one-sided logo design and improve the execution of logo design.
四：弱化后期安裝及維護(hù)工作
4： Weakening the later installation and maintenance work
標(biāo)牌制作設(shè)計安裝維護(hù)的各個階段都應(yīng)該引起我們的足夠重視，不能厚此薄彼。后期的安裝和維護(hù)工作在一定程度上影響著標(biāo)識呈現(xiàn)的效果，只有環(huán)環(huán)緊扣，步步為營，不然到了安裝環(huán)節(jié)出了紕漏，之前一切的心血可能就付之東流了；日常的維護(hù)和保養(yǎng)也是很重要的，如果安裝完畢后便撂手不管不顧，會大大折損標(biāo)識標(biāo)牌的使用壽命，有礙于其價值功效的發(fā)揮，希望在這一點上，我們大家可以正視標(biāo)識的后期安裝及維護(hù)。
We should pay enough attention to each stage of sign production, design, installation and maintenance. Later installation and maintenance work to a certain extent affect the effect of the logo, only ring tightly, step by step, otherwise to the installation of a mistake, all the previous efforts may be wasted; daily maintenance and maintenance is also very important, if the installation is completed and then let it go, it will greatly damage the service life of the logo, hinder the development of the industry We hope that at this point, we can face up to the later installation and maintenance of the logo.
